News Release

BOURKE ATTENDS SPECIAL TRAINING,

BUILDS EXPERTISE IN ASHEVILLE LUXURY HOME MARKET

Asheville, September 2012 — STEVE BOURKE with The Bourke Group of Keller Williams Professionals Realty in Asheville recently completed a luxury home marketing training course offered by Laurie Moore-Moore.

The course - which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Steve Bourke is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.” Since taking the course, Bourke has met the additional requirements and has since earned the Certified Luxury Home Marketing Specialist designation for his knowledge, experience, and expertise in the luxury home arena.

Bourke is an award-winning sales associate who has been in real estate since 1996 and specializes in the Asheville market.  He is a full service real estate agent dedicated to providing his clients with current information, attention to detail, no pressure and great service.  He is an integral part of the Asheville community and a family man. Over the years, Bourke and his team has been a top producing team; including selling numerous luxury homes in the Asheville area.  In 2011, Steve sold the highest closed price for a residential property in Buncombe County for the year. In 2007, Steve’s listing sold with the highest closed price for a residential home in Buncombe for that year.

Steve is also a Member of Who’s Who in Luxury Real Estate and LuxuryRealEstate.com™, Keller Williams Realty Commercial Broker Division, Asheville Board of Realtors, President of the Asheville Ski Club, Board Member of the Country Club of Asheville, and Member of the Asheville Chamber.

“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country that specialize in luxury properties,” said Bourke. “In addition, I discovered new and creative tools for promoting luxury homes and estates and new resources for finding buyer prospects.  Home buyers and sellers will benefit from my new knowledge.”

For insights into the current state of the luxury market, contact Steve Bourke at The Bourke Group – 828-231-2846 or email.

Contact: Steve Bourke, Group Leader of The Bourke Group, Keller Williams Professionals Realty
86 Asheland Avenue, Asheville, NC 28801
Telephone: 828-231-2846, 828-771-2333
Fax: 828-771-2394
Email Steve Bourke